Gold for Jewellers and Watchmakers

SMO is not designed to compete with Fairtrade or Fairmined gold, both of which are fantastic initiatives working with the artisanal sector.

Similarly, recycled metal of known provenance forms an important part of the supply chain and can offer a responsible alternative. SMO simply provides additional choice for consumers.

The majority of gold consumption is derived from large-scale corporate mining rather than artisanal mining or recycling. SMO targets this sector and ensures metals are sourced only from the best and most progressive mines.

We believe in keeping things simple.

SMO was designed to offer solutions to the watch and jewellery industry and we believe in keeping things simple. For the vast majority of SMO jewellery products, there is no extra cost to jewellers.


The range of SMO products is constantly developing. We offer SMO wire, sheet, grain and rings. There are already ranges of findings and chains available, and these are evolving all the time.

A comprehensive range of SMO alloys are already available. Custom alloys can also be manufactured in line with customers’ precise requirements.

An interview with Emefa Cole Jeweller and V&A Inaugural Curator of Jewellery



We want to make using SMO gold as easy as possible and do not wish to impose any administrative burden on our partners.

If you wish to use the SMO hallmark, you will need to be registered on our approved list with the assay office and agree to mass balance checks to ensure your output of SMO gold does not exceed your supply. This is a very simple process.

SMO Gold Jewellery

Discover jewellery with a story to tell...

SMO has captured the imagination of jewellers and watchmakers who want to celebrate the extraordinary provenance of responsibly sourced gold, and confidently communicate this to customers – which is exactly why the SMO QR code exists. 

Here you will find an ever-evolving gallery of jewellery created using SMO gold, curated by jewellery experts and aficionados. We invited Jewellery Editor Sarah Royce-Greensill to choose her favourite designs that are well worth their weight.

You can also read Sarah’s Guide to Buying Good Gold