THE WARM-GLOW INVESTMENT HIGH
Smart investors have clearly defined values and moral codes that they wish to live by. They want their choice of investments to reflect their values, and to feel proud of what they are backing. It brings ethical alignment & peace of mind, all in one.
Socially Responsible Investing (SRI) is on the rise, in line with conscious consumerism. People know that they can make a positive impact on the future of the people and the planet by taking some time to consider their purchasing behaviour, be it the choice of coffee on the way into work, or the stocks & shares they choose for investment. Investing with impact has grown into a key consideration, and is here to stay.
A CONSCIONABLE APPROACH
Investment in companies engaged with CSR win out, as does investment in green innovation & tech, anyone making systems cleaner & more efficient to run, changing from the old fossil fuels & carbon intensive ways of doing things is worth assessment.
For the investor, there is a feel good factor and a sense of risk management, as with a little negative screening they can highlight inauthenticity & greenwashing, reducing the risk of potential scandals.
We have seen that investors are willing to pay a higher price for stocks in companies with high ESG scores, when expected returns for these companies, (perceived to be more responsible) are lower, due to re-investment in ESG strategies. The true conscious investor is willing to take a long term view, and can afford to.
However, in times of uncertainty, like now, sadly this social mind-set can take a back seat, when the emphasis is on protecting wealth, and lower returns on high scoring ESG stocks are not as attractive an option.
FULLY TRACEABLE GOLD
This is where gold enters the conversation. As an investment, it is a safe haven in a disruptive global market, and historically it has proven to maintain its value and protect against inflation and currency devaluation.
Which is why it is at an all-time high right now, and continuing to rise, fuelled by low interest rates, a weak dollar & high demand from central banks accelerating their position towards de-dollarization.
Now, imagine investing in gold that was fully traceable back to the mine where it was sourced; a mine that has been carefully selected for supply with excellent ESG credentials, audited on an annual basis. Imagine being able to show the ‘Chain of Custody’ paperwork, for that same gold, verifying how it travelled in segregation from mine to refinery and was refined in segregation, separate from all other golds - that means no golds mined with mercury, no golds from conflict zones, tarnished with bribery & corruption, no golds of Russian descent could commingle.
THE DOMINO EFFECT
Pure responsibly mined & sourced gold, with transparency, that is fully traceable, imagine the ‘warm-glow investment high’ that could bring. That is SMO gold.
Investment in SMO gold brings with it an enormous feel-good factor. The SMO member mines invest heavily in environmental, health, educational & social initiatives within their communities that enrich & empower the lives of men & women in that wider community. These initiatives provide a future, helping them to set up alternative livelihoods (market gardens, apiculture, soap making, cassava farming), providing them with skills for life and further education & employment (adult literacy programs, traineeships, mentorships, grants for higher education), to ensure they prosper now & later, once gold reserves deplete, which they will eventually.
AGENTS OF CHANGE
When you invest in SMO gold, this is the difference you are making, and on a global scale you are joining a community that is driving much needed change in the mining industry at large.
The SMO Physical Gold ETC (Bloomberg: BARS LN) is the first exchange-traded physical gold product to offer full traceability of gold bars from mine to vault. It’s designed to provide the same level of liquidity, efficiency and security as existing physical gold ETCs.
CHAMPION GOLD
Our SMO gold bars range from 1g to 1000g and we offer a fully tailored service to all of our clients, advising them what best suits their needs.
We also offer a full bespoke service, whereby you can create the gold bars of your dreams, personalised with your names, family crests or company logos, hallmarks, personal messages, vision statements & mottos or a favourite poem. The world is your oyster.