
GOING FOR GOLD
A GLITTERING NIGHT AT THE NATURAL HISTORY MUSEUM LONDON
This June, London’s Natural History Museum played host to the first ever SMO Golden Gala, a glittering event to mark the launch of the new SMO Foundation.

The landmark gala united philanthropists, industry leaders and charitable supporters in the museum’s iconic Hintze Hall for an evening of fine dining, exceptional entertainment and a live auction, which raised more than $250,000 for the charitable initiative.

The spirited sale included a remarkable necklace kindly donated by Jewelarc, entitled ‘Bititi’. Crafted from 18k SMO Gold and set with a green aquamarine from Zimbabwe plus fully traceable Botswanamark diamonds, the jewel was just one of the many sparkling highlights of the evening.

Another was the premiere of a new film that told the story of SMO Gold and its groundbreaking mission to provide fully traceable, responsibly sourced gold.
“What we’re trying to achieve with SMO is not some niche product,” said co-founder Dan Betts in the screening. “We’re trying to change the mainstream understanding of mining.”
Also spotlighted in the short film was the pioneering work of the Bellevue Gold mine in Australia, the world’s first net-zero gold mine.

Established by SMO Gold, the SMO Foundation is dedicated to uplifting communities and protecting environments linked to gold mining around the world.
In its inaugural year, the foundation has partnered with three leading international organisations to deliver life-changing projects in mining regions:
Critical Care International (CCI), the International Union for Conservation of Nature (IUCN) and Leadership for Conservation in Africa (LCA). Through this foundation, SMO Gold aims to amplify the positive impact of ethical mining, ensuring stronger futures in the regions that sustain the industry.