CHARLIE BETTS & EMEFA COLE IN CONVERSATION
Charlie Betts, the visionary co-founder of SMO Gold, was invited to speak at the prestigious Goldsmiths' Fair, a renowned annual event celebrating the best UK-based jewellery and contemporary fine jewellers & silversmithing.
The fair provides a platform for leading artisans and designers to showcase their work while fostering dialogue on key industry topics.
In a panel discussion hosted by sustainability advocate and author Andrea Cheong, Charlie Betts was joined by experimental jewellery artist Emefa Cole for a compelling conversation centred on the importance of responsible gold sourcing in today’s jewellery industry. Andrea posed insightful questions to both Charlie and Emefa, prompting an in-depth discussion on how jewellers can avoid tokenism and greenwashing, ensuring that ethical practices go beyond superficial claims.
THOUGHT-PROVOKING, PRACTICAL ADVICE
The conversation explored the various responsible sourcing options available to jewellers, examining how the industry is evolving in response to growing consumer demand for transparency. Now more than ever, consumers are increasingly conscious of and invested in the origins of the gold used in the jewellery they purchase. Emefa Cole shared her personal journey, explaining why she made the switch to working with SMO Gold. Building on this, Charlie Betts explored what it truly means to define responsibility in gold sourcing, highlighting the steps SMO Gold has taken to ensure traceability, transparency, and accountability throughout the supply chain.
This thought-provoking panel offered practical advice for jewellers looking to adopt more responsible practices while also underscoring the growing movement towards meaningful change in the world of fine jewellery.
GOLD OF CHOICE
Whether you make individual gold pieces, jewellery findings & fittings or use gold as a complement to other materials, you could be creating with SMO Gold.
SMO gold can be supplied to makers & manufacturers directly from the approved LBMA refinery. Alternatively, it can be alloyed into grain, wrought product, rings, chain or castings for delivery to makers & artisans. We offer a comprehensive range of alloys & colours, and can custom make to specific requirements.